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Create is a desk for one-off shots. You type what you want, pick a model, set the look with four dials, and shoot. There is no canvas to wire and nothing to save first. When a shot turns out to be something you will make again, one click turns it into an agent. Find it from the + Create button at the top of the sidebar. The button does what the page you are on means by “new” (an agent on the agents pages, a feed on the feed pages) and its chevron always offers all three: Instant is this desk, Agent opens a blank canvas, Feed starts a product grid. The dashboard and the agents page have a Create button too.

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Two studios

The switch at the top of the page picks a studio. Both use the same desk; they differ in what the Style slot offers and which mode they open on.

Marketing Studio

Opens on image. Style holds product photography, ad creative, UGC-style, brand looks and illustration presets. Use it for product shots, ads and catalog content.

Cinema Studio

Opens on video. Style holds film looks, camera moves and period, and the Camera slot adds a Movement dial. Use it for clips that need a director’s hand.

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The deck

The deck is one instrument. Left to right, top to bottom:
1

Mode

Image or Video. Your prompt, references and Direction carry over when you switch, so a look you built for a still is ready for a clip. Anything the other mode cannot use, such as a camera movement on a still, is simply left out.
2

Direction

Four slots above the prompt: Style, Camera, Light, Color. Each opens a dialog of dials. Every slot starts on Auto, which adds nothing. See The Direction console below.
3

Prompt

Say what is in the picture. Type @ to bring in a reference: an upload, an element from your library, or a past asset. A reference card appears under the prompt and the model receives the image. In video mode a reference can be the clip’s first or last frame. To change a reference, open its menu and choose Edit. When you commit in the editor, the card switches to the edited version and keeps its name, so an @mention of it still works. If you drew on the image and chose Commit annotations, the model is also told what the marks mean. Shot notes shows that sentence before you shoot, and the finished row shows it under your prompt.
4

Model and settings

The chips under the prompt name the model, its aspect ratio or duration, how many outputs, and any settings the model declares. Each chip shows its current value, so the row reads as one line: Flux 2 Turbo, 1:1 HD, 2 outputs.In the model picker, a speed with a gauge next to it is the median of real runs on Create, not an estimate. If most of a model’s recent runs have failed, its row says Failing and the model chip shows a warning while it is selected. You can still pick it, since failed runs are refunded, and the mark goes away once runs succeed again. Hover a model in the studio and you see the same numbers.
5

Brain

The Brain chip rewrites your prompt in your brand before the shot. See Shooting in your brand.
6

Generate

The button shows what the click costs in credits, including a Brain rewrite when the chip is on. Press it or use ⌘↵. The shot lands as a row in the history below while it renders.

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The Direction console

Direction is how you tell the model about the picture without writing it all out. Each dial adds one clause to your prompt. Shot notes under the composer shows you the exact words the model receives, so you can see that Auto adds nothing and catch a wrong note before you pay for it.

Style

The look overall. Curated presets, shelved by studio, plus era and finish in Cinema. You hold one preset at a time.

Camera

Format (35mm film, digital cinema, phone, medium and large format), lens, aperture, angle and shot size. Movement in video.

Light

The key light (soft box, hard sun, window, practicals, backlit and more), time of day, and contrast.

Color

The palette: natural, warm pastel, muted editorial, bold, teal and orange, monochrome, retro inks, neon, earth, cool clinical.
Every dial has a picture of what it does, rendered from its own words. The structural dials, camera body, lens, aperture, show the equipment itself. A preset and a dial do not argue with each other. Neon Night implies night and neon practicals. Pick Golden hour as well and the preset’s time steps aside while its practicals stay, so the model gets neon practicals at golden hour rather than night and low sun in one sentence. Looks that change the medium, such as hand-drawn ink or paper craft, open the prompt so an ink drawing is an ink drawing. Clear in the console’s corner resets every slot to Auto. Your Direction setup is remembered per workspace, like the model and the aspect. The prompt is not.

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Shooting in your brand

If your workspace has taught the Brain, switch on the Brain chip. Your prompt is rewritten in the brand before the shot: the palette named in words, the materials and settings, the products where they fit, and none of the words you never use. The rewrite draws on the memories nearest to what you typed. Camera, light and the rest of the console are added on top, exactly as they would be without the Brain. Shot notes gain a Brain line that tells you what will happen. Two ways to work with it:
  • Rewrite now fetches the rewrite so you can read it before shooting, along with what it drew on. Generate then uses that exact rewrite. You are not charged for it again unless you change the prompt.
  • Use as my prompt copies the rewrite into the editor and switches the Brain off, since the sentence is now yours to edit.
A rewrite costs a few credits on top of the shot; the button says so before you click. The finished row keeps what you typed and shows the rewrite beneath it, so a reroll starts from your words.
If the workspace has taught the Brain nothing yet, the chip is greyed out and links you to the Brain.

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What you get back

Every shot is a numbered step in the history under the deck, with your prompt, the model, the price, and the outputs as a row of plates. Click a plate to see it full size; the arrow keys walk through everything on the page, and P pins one to compare against the next. Each row offers:

Again

Run the same instruction once more, same Direction, same Brain rewrite. The price shows before it fires.

Reuse

Load the row back into the deck: prompt, references, model, settings and console, ready to change one thing.

Vary

Make variations of one output. If the row’s model cannot look at an image, a model that can takes the job and says so.

Remix

Put an output into the composer as a reference and keep working from it. Editing an output and committing adds the edited version the same way.

Send to video

Use a still as the first frame of a clip. The desk switches to video with the image in place.

Turn into agent

Build a canvas from the row, references and Direction baked in. For a shot you will make again.
Keep marks an output you want to find later; the Kept filter shows only those. Search the history by prompt, narrow it to images or video, or to one model. Every output also lands in your asset library, and Download all takes a whole row.

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Collections

A collection is a named set of outputs, like “Hero options” or “Spring shoot”. An output can sit in as many collections as you like.
  • The folder button under an output files that one output. Tick a collection to add it, untick to take it out, or type a new name at the bottom to start a collection with it already inside.
  • The folder button at the top of a row files every output of that step. When only some of them are in a collection, the tick shows a dash.
  • The lightbox has the same button for the output on screen, and when you select several outputs, the selection bar has a Collection button for all of them.
The Collections chip next to Kept narrows the history to one collection. Only the outputs you filed show up, so if you filed one picture from a batch of four, that picture shows up by itself. You also start, rename and delete collections from that chip. Deleting a collection leaves its outputs in your history and your asset library.

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Credits

The desk shows the price on the button before every shot, and the row shows what was charged after. Orisu refunds a failed shot and keeps the row visible as failed, so you can see what happened and try again. Your balance sits at the top right of the page. See Credits and billing.