> ## Documentation Index
> Fetch the complete documentation index at: https://docs.orisu.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Kit

> One node carrying your whole brand (palette, type, logo, voice and reference images) to keep generated content on-brand.

The **Brand Kit** node holds everything that defines a brand in a single place:
name, description, market & positioning, voice & tone, guidelines, color palette,
fonts, logo, and reference images. Connect its **Brand** output to any generation
node (Generate Text, Generate Image, Generate Video) to keep output on-brand.

## Getting a brand fast

Add a Brand Kit node, then open its config panel and use the **Saved brand**
control. Pick a brand you saved earlier, or **extract from a website** by pasting
a URL. Extraction is AI-driven: it reads your site's design and copy and
fills the whole brand (name, logo, palette, fonts, tagline, description, voice,
market & positioning, guidelines). The site's detected colors/logo/fonts are used
as candidates and as a fallback if the model can't determine a field. Everything
stays fully editable afterward.

## Managing brands

The Saved brand control lists your completed brands with their logo and palette.
From it you can:

* **Load / switch** to snapshot any saved brand into the node, then switch to
  another at any time.
* **Add** to extract a new brand from a URL, or create a blank one to fill in
  manually.
* **Remove** to delete a saved brand you no longer need.

When a node is linked to a saved brand, edits you make in the panel are saved
back to that brand automatically, so every node using it stays in sync.

## What downstream nodes receive

* For **Text**, the name, description, voice, guidelines, market, palette and font
  names are prepended to the prompt as brand context.
* For **Images & video**, the logo and reference images are passed to the model as
  reference images, alongside any you connect directly.

## Fields

| Field                | Description                                 |
| -------------------- | ------------------------------------------- |
| Brand name           | The brand's name                            |
| Tagline              | Short slogan / strapline                    |
| Description          | What the brand is / does                    |
| Market & positioning | Who it serves and how it's positioned       |
| Voice & tone         | How the brand sounds                        |
| Guidelines           | Do's and don'ts                             |
| Colors               | Hex palette                                 |
| Fonts                | Typeface names                              |
| Logo URL             | Primary logo                                |
| Reference images     | Visual references fed to image/video models |